Most GovCon firms don't lose because they write bad proposals. They lose because they pursue the wrong opportunities — and don't find out until they've spent $50,000 to $200,000 finding out. Let's build your number together in under 5 minutes.
1
Answer 6 guided questions — we walk you through each cost category one at a time
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See your fully-loaded cost per bad pursuit — built from your inputs, not industry averages
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Understand your annual pursuit waste — and what it would take to stop it
⏱ Takes under 5 minutes · No commitment required
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CaptureLens
Capture Intelligence · GovCon Decision Support
Pursuit Cost Advisor
✏️ Edit Mode — updating your previous answer
Step 1 of 6
Solo BD (1 person)Small team (2 staff)Mid-size team (3 staff)
$
Internal only (1 writer)Mixed team (2 writers)Outside consultants (3+)
$
Light SME involvementModerate (2 SMEs)Heavy (4+ SMEs)
Small pipeline (8 bids/yr)Mid pipeline (12 bids/yr)Active pipeline (20+ bids/yr)
Estimated Cost Per Bad Pursuit
$—
Fully-loaded cost built from your actual inputs · capturelens.ai
Click to reveal your number and full breakdown →
Cost Breakdown
① BD & Capture Staff—
② Proposal Writing—
③ Subject Matter Expert Time—
④ Management Review & Oversight—
⑤ Outside Counsel & Teaming (optional)not included
Annual Pursuit Waste (— bad pursuits)—
Why CaptureLens
CaptureLens doesn't write proposals. We work upstream — before your writers, before your SMEs, before your leadership spends a single hour. We give you a human-reviewed Go/No-Go recommendation based on competitive intelligence, opportunity fit, and your specific position in the market. One avoided pursuit pays for months of our service. You make the final call. We make sure you're making it with the best possible information.
Investment amounts are customized to your engagement scope and pipeline complexity. Schedule a consultation at capturelens.ai to receive a tailored proposal.
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Methodology Note: Cost avoidance estimates are derived from a fully-loaded labor cost model across four core categories (BD/capture staff, proposal writing, subject matter expert time, and management oversight) plus an optional fifth category for outside counsel and teaming agreement costs. Inputs reflect user-provided headcount, fully-loaded hourly rates inclusive of salary, benefits, overhead, and G&A, and estimated hours per pursuit. Legal and teaming costs reflect direct out-of-pocket expenditures. Actual costs vary based on firm size, opportunity complexity, labor structure, and legal engagement scope. These figures represent decision-support estimates only and are not a guarantee of savings. CaptureLens LLC provides capture intelligence and bid/no-bid decision support. Proposal writing is expressly out of scope. Pricing for CaptureLens engagements is customized to your scope and pipeline complexity — schedule a consultation at capturelens.ai to receive a tailored proposal.
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